Important Points to Remember Before Your Crowdfunding Project Launch
In today’s time, it’s undeniable that Crowdfunding is getting huge popularity worldwide. Indeed, the battle for pledges and page views has become more competitive particularly on portal sites featuring various live projects simultaneously. As for businesses that are in search of tips on how they can optimize their campaign, knowing some secrets and techniques that will give the best shots in meeting goals and objectives is a must.
Number 1. Strategic social media – having a big fan base or great social media exposure is not really necessary according to pros. As a matter of fact, what you’ve got to do here is to intelligently pick your networks that fit your content and marketing strategies and will help you find your supporters. You shouldn’t forget as well to customize promotion to suit in every platform.
Number 2. Come up with a great video – well thought video clips can provide your visitors insights and goal of your Crowdfunding project. Videos additionally let your clients see you or even know what you are offering in action rather than just clicking and scanning through series of images.
Always take into consideration that you will hardly make anyone involved if the video is made by amateurish. In reality, this can actually ruin the credibility of your Crowdfunding campaign. Having said that, it is worth of your time to invest hiring an expert who can help in making the video pitch for you.
Number 3. Produce a media page – believe it or not, some of the popular projects are the ones featured in press. This won’t happen if you don’t have a solid and well built site and press materials that journalists can download easily. Know as well that even when you’re just a one-man show, you shouldn’t be relying only on your Facebook page or Twitter followers. You’ve got to take into consideration that if journalists can’t search more about your project, they might choose to take on other projects instead.
Number 4. Have an open line of communication – whether it is bad or good news, you should keep your backers always in the loop. Consider posting onto your Crowdfunding page regularly and keep them posted of the progress.
Number 5. Keep it personal – you should introduce your team so by that, your supporters know all the people behind your ambitious project. You have to consider humor and personality as well in doing your Crowdfunding campaign.
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